Libertarianism.org recently ran a giveaway to a super micro niche that generated a 125% lift in their email list. They were able to use a book giveaway they set up in under 20min to get a ton of likes, shares and emails.

They were kind enough to write a post on their experience, see below:

Case Study 125 Percent Increase Email List

Pain point we had with lead acquisition

We did not have an established, effective strategy to obtain email addresses for people to receive our content in their inboxes.

We have links to subscribe to our email list on our website and social media outlets, but those links can often get overlooked and people are just used to those strategies so they are now less effective.

We also do not want to have any pop-ups on our website asking for email sign-ups when people log on to our site as this looks like spam and decreases the quality of our website.

 

About the brand and niche

Libertarianism.org is the Cato Institute’s treasury of resources for exploring the theory, history, and practice of liberty – or free, open, and civil societies. In addition to featuring classic texts by historical libertarian figures and original articles from modern-day thinkers, we also publish podcasts, videos, online introductory courses, and books on a variety of topics.

In addition to featuring classic texts by historical libertarian figures and original articles from modern-day thinkers, we also publish podcasts, videos, online introductory courses, and books on a variety of topics.

viral giveaway libertarianism

Deciding on the prize

It was great! People love a free book (and knowledge!) so a book giveaway contest was a great way to engage people.

This also ensures them a steady flow of intellectual content to their email inboxes, and getting that intellectual content is basically why they signed up to enter the contest in the first place.

We found Vyper via Product Hunt and the giveaway setup was super easy!

 

The promotion strategy we used for your giveaway

The only promotion we did was announcing the book giveaway through all of our social media channels as well as our already-existing email list.

Having sent out an announcement out through our current email list sounds counterintuitive but we thought maybe the existing subscribers might forward to friends, or even want to enter themselves and then post the contest on their own social media channels to obtain more entries and get discovered by friends.

Having sent out an announcement out through our current email list sounds counterintuitive but we thought maybe the existing subscribers might forward to friends, or even want to enter themselves and then post the contest on their own social media channels to obtain more entries and get discovered by friends.

We really didn’t have to do much promotion or our giveaway at all!

BONUS Download – 17 ways to promote your giveaway! Get the list

 

The before and after results (use as many images as possible, people love them and can share them) traffic leads sales inquiries etc

We ran the giveaway for a limited time using the VYPER countdown timer and saw a 125% increase in our email entire email list size from a single giveaway.


Also published on Medium.