Case Study: Motobilt Added 4,290 Emails in 15 Days
Motobilt is a company that sells custom fabrication parts, tools, builder parts, for off-road vehicles, hot rods, rat rods, and more. Here’s the blog post they wrote about their experience with VYPER.
They ran a contest on August 16th and ran it for roughly 2 weeks.
- View it here.
- 4,290 new emails in 15 days – that’s 286 new emails per day.
- YouTube subscribers up 2,000%.
- Drastic increase in Facebook likes (currently 160k+).
- Drastic increase in Twitter followers.
How did they promote it?
- Motobilt shared it heavily to their current social media audience.
- Facebook groups related to their niche. (We wrote about getting traffic from Facebook groups here).
- Forums related to their niche.
- Said they would announce the winners live over FB & Instagram.
Made several follow-ups to their audience
- The viral sharing aspect killed it for him. One contestant gained 900 entries by himself.
- 45,151 views for his contest.
- 2,000%+ YouTube subs. Nice!
Commentary by VYPER
- What we really liked about this contest was the sleek design. The header was very easy to read, which is a problem we see with several contests that are running on our platform.
- Make sure you promote the contest with both your current audience as well as new organic traffic — Facebook groups are amazing for finding new free traffic.
- Reddit could’ve been a great source of traffic that they didn’t tap into.
- The contest body was pretty short, but we didn’t mind it for this contest because the prize was pretty self explanatory.
- Possibly could’ve been a better contest if they advertised the price of the bumper (depending on its cost).
- Adding second place prizes would’ve helped.
- Adding an opt-in bribe would’ve helped convert more customers (could’ve sent your users a coupon).
- There was even an optional up-sell, which is pretty awesome.
Also published on Medium.