Case Study: Motobilt Added 4,290 Emails in 15 Days

Motobilt is a company that sells custom fabrication parts, tools, builder parts, for off-road vehicles, hot rods, rat rods, and more. Here’s the blog post they wrote about their experience with VYPER.

They ran a contest on August 16th and ran it for roughly 2 weeks.

The Contest:

View it here.

The Results:

4,290 new emails in 15 days – that’s 286 new emails per day.
YouTube subscribers up 2,000%.
Drastic increase in Facebook likes (currently 160k+).
Drastic increase in Twitter followers.

How did they promote it?

Motobilt shared it heavily to their current social media audience.
Facebook groups related to their niche. (We wrote about getting traffic from Facebook groups here).
Forums related to their niche.
Said they would announce the winners live over FB & Instagram.

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Made several follow-ups to their audience

Interesting stats

The viral sharing aspect killed it for him. One contestant gained 900 entries by himself.
45,151 views for his contest.
2,000%+ YouTube subs. Nice!

Commentary by VYPER

What we really liked about this contest was the sleek design. The header was very easy to read, which is a problem we see with several contests that are running on our platform.
Make sure you promote the contest with both your current audience as well as new organic traffic — Facebook groups are amazing for finding new free traffic.
Reddit could’ve been a great source of traffic that they didn’t tap into.
The contest body was pretty short, but we didn’t mind it for this contest because the prize was pretty self explanatory.
Possibly could’ve been a better contest if they advertised the price of the bumper (depending on its cost).
Adding second place prizes would’ve helped.
Adding an opt-in bribe would’ve helped convert more customers (could’ve sent your users a coupon).
There was even an optional up-sell, which is pretty awesome.