CASE STUDY – 4,142 New Emails & A Successful Indigogo Launch Using Viral Contests
Summary – we sat down with Nick from Healy Sleep to talk about his recent VYPER campaign. He crushed his goal by 2x and collected 4,142 email leads from a single launch campaign. Not to mention the boost he got for his Indiegogo campaign and huge social media growth. Take a look behind the scenes of a winning campaign as we do a super direct no BS question and answer session about what works, what didn’t and what Nick would do next time around! 1. Tell us about your business, what you offer, who your target audience is? Healy Lab creates […]
Case Study: How a Viral Leaderboard Contest Generated 7k B2B Leads & 8k Social Followers
Summary – This post is going to give you all the information/tasks you need to run a successful viral leaderboard contest to collect a ton of high-quality email leads and grow your social following faster than any other marketing strategy. We were told time and time again that SaaS and B2B are two things that don’t mix when it comes to running contests and giveaways, heck those two things don’t work using most marketing strategies. Contests and giveaway campaigns have been super successful for our eCommerce clients and users but using them for B2B and SaaS companies was like pulling teeth. […]
Product Update: New CTA Options For Content Upgrades
A few months ago, we released Content Upgrades, a way to let bloggers & entrepreneurs collect more email opt-ins through their posts. Today we’ve made a crucial update that will make your content upgrades convert even better. First, content upgrades explained If you are not familiar with content upgrades they are fast becoming an essential cog in the content marketing machine. Influencers like Pat Flynn and Brian Dean from Backlinko have implemented this tactic and reported 500-700% growth in their email opt-ins on blog posts. How they work: Create your blog post Create your content upgrade Add content upgrade code to […]
How to Ask Your Early SaaS Users to Pay You (Without Being a Douchebag)
You hear it over and over again. Unless someone forks over money, you can’t count them as a customer. How many times have you gotten someone to “pledge” that they’ll be a customer only to have them come up with an excuse later on why they won’t be. But charging is hard especially when your beta users are people you want to keep happy — sometimes they could be your close friends. Sometimes it could be an influencer that you don’t want to offend or a business relationship that you don’t want to lose. Whatever the reason, it’s hard to come out and […]
(Updated) How We Got on Product Hunt Without ANY Preparation & the Gobs of Money We Made
Okay so gobs of money is a little bit of an overstatement, but Product Hunt gave us our first customers and helped us make a few thousand bucks (about $3,000 so far). Not bad! We all know what Product Hunt is right? This last weekend, VYPER was posted up on the site. We didn’t plan for it to happen, but someone named Charlie Irish submitted us. Around 12pm I noticed we were getting traffic from Product Hunt after logging into Google Analytics. My first thought was, wtf? How? I went on to the site, and sure enough we were the […]
