How To Improve Your Facebook Engagement Rate
Social engagement is fast becoming a strong influence on customers buyer decision making. A popular product is a good product! This growth hack will show you how to gamify your Facebook engagement rate and take it through the roof. There’re some huge reasons as to why you will want to improve your Facebook engagement rate. Your posts get better organic reach. Your posts become more “scroll stopping”. Your ad relevancy scores are better when you use the same posts in your ad campaigns (see the video below on how to do this). Using the same post in multiple ad sets helps pool your social validation. The […]
How to Use Instagram Stories to Boost Your Business
As social and live content consumption gets more and more popular, Facebook (who owns Instagram) continues to add features that meet those consumer demands. One of the main ones being the Snapchat duplicate “Instagram Stories” which has surpassed Snap usage. This feature within Instagram has allowed brands to deliver more interesting and up to date content. Like all “organic” social media, there are some catches. Your content does not get seen by everyone and you need to follow the below guidelines to maximize the effectiveness of this channel. On a daily basis, more than 300 million users can be found […]
10 B2C Facebook Ads Deconstructed
One ad can be the difference between Facebook being your number 1 acquisition channel or the channel that plummets you into debt. A beauty & a beat at the same time! So, how do you create winning ads and avoid wasting money on ads that do not work? Take a look at the 10 Facebook ads below, we have torn them apart and pointed out what the company did right and what they did wrong! Note that these posts were ads with “shop now” or “learn more” CTA’s but they get removed when viewing the post URL instead of in […]
Case Study: How an eCommerce Store Generated 41k Emails From 1 Contest
Not sure if you have read any of the other VYPER content but we like to get straight to the point. This post is going to give you the breakdown on how it’s never been easier to create an eCommerce store, the key indicators are required for a successful store and how 1 eCommerce store collected over 41,000 emails and over 14,000 social followers from one 15 day contest. In a land of eCommerce stores, how to stand out Well, I have a good news for you. It’s never been easier to get an eCommerce store up and running. All someone […]
Case Study: The Extremely Viral eCommerce Giveaway
What’s better than running a successful marketing campaign that crushes all your goals and expectations? Someone running that successful marketing campaign for you! This case study was provided by GroMo who ran a VYPER giveaway to clear out one of their e-commerce client’s old product stock. At first, that was the goal anyway. Until they realized the giveaway had much more potential than that as it drove over $8,000 in sales, 6x’ed their email list and generated thousands of social followers. See how they did it! Client Overview: Floafers Floafers is an emerging EVA foam shoe and fashion brand bridging […]
6 Creative Marketing Ideas That Will Actually Grow Your Business!
What’s the biggest challenge in your business? I’m going to guess and say growth is in the top 3! If not, well done, you’re doing better than 99% of businesses wishing they had more/faster growth. This post is a list of the most creative marketing ideas we’ve seen customers of VYPER implement and get amazing results from. Whether it be growing their email list, video engagement, social channels. app store rankings or hacking their Facebook ad engagement. This stuff is gold! Idea 1 – User Generated Content Through Instagram Everyone can see a stock or brand photo/image from a mile […]
The Best Custom Entries To Use In Your Contest For Huge Growth
Summary – The most flexible and valuable feature in a contest is the “Custom Entries”. This is a feature that can make or break the success of a campaign. Essentially this feature gives you the opportunity to reward your contest entrants for doing ANYTHING! Below is a list of the best custom entries to use in your contest! We have examples from some huge brands that used this feature to get some huge results that outperformed any campaign they had done before! So we know that custom entries are important. They allow you to set a question/task for your […]
Case Study: How Digital Growth Agency Generating Over 14k Emails For Their Client Using VYPER!
Summary – Dan is the owner of Digital Growth Agency and has had huge success using VYPER to run contest for his clients (14k emails & 8k new social followers). Dan shared that VYPER has been one of most effective ways for him to build and push users through the social followers -> email subscriber -> paying customer funnel. Why did you decide to run a contest? We love running contests and viral launch campaigns for our clients as a way of turning social media followers into email subscribers and eventually into paying customers. Problems you were facing? We’d tried and tested […]
Case Study: How to Get $14k Worth of Leads in a Niche Banned by Google & Facebook
The owner of PewPewTactical.com was looking for ways to scale his business without the use of Facebook or Google ads. Their products are all gun-related, and thus were not compliant with rules on these networks. They needed to get a little bit more creative with their lead generation efforts. Enter viral competitions. Contest – https://vyper.io/c/914 Below is a short Q&A session we had with the founder Eric about his experience using VYPER to run a viral contest! Pew Pew Tactical is a firearm learning resource blog that focuses on the complete newbie to create a friendly learning environment. BONUS Download – 6 hacks to guarantee […]
10 Brilliant B2B Facebook Ads Deconstructed
B2B ads are not as easy as B2C ads. Direct response generally doesn’t work as well when you’re advertising a B2B product. And we know this because VYPER is a B2B product and we have to get creative with our ads. But you CAN still make Facebook ads work with a B2B product, you just have to get creative with your ad and your funnel. Below is a number of Facebook ads that I tear apart and pinpoint the things these companies did right and the things they royally f ‘d up. I will share what makes some of these the […]
