Facebook and Instagram have the audience, you just have to figure out how to leverage it. One way that we have found to be really successful is using contests and giveaways.
We are going to go through some of the best Facebook giveaway examples so that you can copy them word for word to replicate the success of these posts.
Before we go through these giveaway’s a few things that you need to do before setting up your giveaways are
- What’s your goal of this giveaway? Build followers, incentivize social engagements or grow your email list?
- Do you know exactly who you want to attract with your Facebook giveaway?
- Choose a prize that has a high perceived value to the people you want to attract. E.g. something unique and it can be a product, service or experience.
Article Summary – Facebook Giveaway Examples You Can Copy
Jump to the section you are most interested in, we suggest that you read the whole article though, you will get much more out of it. Don’t forget to leave a comment at the bottom if you have questions.
Why contests and giveaways work so well on Facebook and Instagram.
There are two options when it comes to using contests on social media. You need to decide which one you would rather use.
Both contest options will grow your business faster than most marketing strategies. Each has pros and cons that you will need to consider.
Native Contest Facebook Giveaway Example
This is a simple option that you can do quickly but it is very limiting and you can not collect much information on the people engaging.
- Easy to setup
- The post gets a lot of engagement
- Good for getting impressions on social
- Low friction to tag others.
- Facebook is cracking down on posts that force people tag or comment
- Limited contact info collected
- Only lives on Instagram or Facebook (where you post it)
- Can only incentivize 1 action “tag”
- No features or setting adjustment options
Contesting Tool Facebook Giveaway Example
Much more functionality and scalability. You can collect way more data, get way more out of your contestants and have more advanced features to manage your contest.
The image below is an example of the page the links in posts, ads, emails, etc direct to. You can see when they sing up, you collect the email, then give them the option to refer friends and complete actions (follow, share, etc).
- Collect a lot more data
- Get entrants to follow you, share content and refer others
- Create much more engaging and complex campaigns
- Follow up with emails
- Takes longer to set up
- Software costs money (but you have to invest to get the return you want)
When using a contest tool you can get much more than just the email address. Use things like bonus actions to build your following, get people to share your content, opt-into messenger lists and more.
The bonus actions really give you the leverage to incentivize any actions. One of our favorites is getting people to create user-generated content.
How to create a good contest or giveaway post
It’s important to make your post wither it be organic or an ad super engaging and scroll stopping.
We will go into more of these tactics later but for now, check out the tips below on how to create awesome posts.
- Make sure you call out exactly what you are giving away.
- Test multiple creative styles. For example, images of the grand prize, videos of the grand prizes, slideshows or carousel posts of the prizes or even a video of you or your brand spokesman announcing the contest and prizes.
- use emojis
- Give an incentive on signup (free XX or $XX OFF etc)
- Include a short section of how the contest works “enter → collect points → unlock rewards”
How to set up giveaway & contest ads on Facebook
Setting up a good contest and choosing a great prize that’s going to get people excited is one thing. The next is marketing and scaling it so thousands of people see it!
One of the easiest ways to do this is through paid media. You can also do it organically which we cover in a number of guides here.
So below is a video on how to set up your Facebook ad campaign with contests and giveaway.
Good contest ad examples
Here are a few Facebook giveaway examples for posts and ads that you can copy when marketing your contest or giveaway. Notice there are some common themes, one of them being a good video or image of the product.
- Use emojis to break up the text
- Using an evergreen contest so you can continue to run the contest for a longer period of time
- Shows the product in the holding image
- Used the giveaway to incentivize social engagements (shares, views, and comments)
- Tell people exactly what they can win first-up
- Working with influencers building awareness and preparing people for the actual giveaway
- Looks like this was originally an Instagram post, make sure to post your giveaway natively to all the social platforms you are using.
- Using the #giveaway hashtag is a little broad, better of going with brand or niche-specific hashtags.
- Great image but would need to keep under 20% for ads
- The vape, cannabis, CBD, guns, crypto and adult industry all rely heavily on giveaways and contests to build audiences as they are restricted by ad networks.
- Partnered up with another company
- Keeping people engaged even after the contest
- Using hashtags
- Giveaway post is engaging
- Great copy outlining the prizes
- The creative shows what the prize is quickly
- Shares the dollar value
- Could have made a video showing the sous-vide machine in use and all its features and applications.
- Shows all the prizes in the image.
- Using a square image to take up the most room on Facebook and Instagram. Both platforms accept square so you can use the same image for both.
- Calls out the giveaway in the image and the text.
- Calls out who they are trying to attract in the copy.
- They could have added more information about the prizes or the value in the copy but short and sweet is sometimes better. It’s worth split testing the two separate giveaway posts to see which one does better. Scale the one that has a better cost per sign up or click-through rate.
Bad contest ad examples
Some Facebook giveaway examples you should try and avoid when running your contest or giveaway. One of the main things to remember is to try and be different. Try and stand out, try something new, engage with people!
So, take a look at these below so you know what NOT to do.
- Image is not optimized for social (use square or landscape depending on the network)
- The copy is cut off in the title and description
- The prize is pretty general and also low value, the amount of sharing was more than likely low on this campaign as people are not too interested in sharing a comforter.
- Good to use hashtags however spammers do sometimes abuse this by automating entry based on the #giveaway and #contest hashtags. Using more industry-specific hashtags is usually better.
I’m sure you now have a few ideas on how to create the perfect giveaway or contest Facebook post now.
You can also take a look at some of our other posts on marketing your contest or giveaway here.
Add a link to your giveaway or contest post in the comments and we will review and give you some suggestions.