Even if you get thousands of people to read your latest blog post — it's a wasted effort if no one signs up for your email list.
Content upgrades help you RETAIN those readers by allowing them to opt-in to your list in exchange for something extra — a PDF, an e-book, a free checklist, or something similar.
And because your audience voluntarily opts in for them, they don't disturb the user experience like an automatic popup would (nor do they get penalized by Google's latest SEO penalties).
With our newly released VYPER Content Upgrades Tool, you can set up new content upgrades within minutes, and we'll make sure the right download gets delivered straight to your recipient via email.
And with our bonus content feature, you can incentivize users to share your content upgrades, turning every blog post into a viral traffic generation machine.
If up 'til now you've just been using tools like Leadpages' Leadboxes, you're missing out on valuable emails & traffic you could've been getting on autopilot.
Keep scrolling to see how it works.
"I’m a huge fan of VYPER and would recommend it to anyone who is interested at maximizing their email list."
Danavir Sarria, Founder of CopyMonk
Show your content upgrade in with a simple copy & paste code that works on landing pages & Wordpress.
— Brian J., director of marketing Digital Manga
After someone downloads your file, they’ll be asked to share your content upgrade in order to unlock an extra download. Gamification = FREE Traffic for you.
The "4-Phase" Blog Promotion Checklist Grows Our Traffic 77% Every Month
Written by Kevin Tang
Writing a blog post is only half the battle. The other half is getting them to the eyeballs of the right people. The VYPER blog has been increasing at a rate of 77% growth month over month, and one of the main reasons is because we've started writing more content while promoting it in the right places.
Here's a checklist that I personally use during my blog planning, creation, and promotion phase.
What topic should I write about?
Some marketers tell you to check BuzzSumo to find relevant topics or search for relevant SEO terms before you start writing. I disagree. I think the best content comes from personal experience and writing from the heart, not from finding topics from these sites. What do I know? I've grown my last online magazine (Amped Asia) to over 4 million monthly pageviews. Granted, it's a little bit different now that I'm writing for a SaaS company rather than an entertainment magazine, but I know how to get pageviews.
So instead of writing your next piece for the search engines or to fit in with what's hot, why not think one step ahead? What are people NOT talking about and can you start a discussion around it? What are people saying and is there a way you can disagree with them or form a counter-point? (Like what I just did here). You CAN use BuzzSumo, but make sure you're using to to find inspiration, not to just copy the top-most shared content.
By offering a content upgrade that is related to the blog post, you get a much higher opt-in rate than a site-wide lead magnet. You'll be able to offer your reader content that is irresistable.
Using content upgrades, you can bypass Google's SEO warnings against automatic popups & welcome mats. This alone will result in tons more free traffic to your site.
Give away even more content from your site in exchange for social shares. Your reader gets more content and you get more free traffic.
That's a fair concern and there are a lot of elements that affect the quality of your emails. For example, if you offer a Macbook Pro and you're a blog for moms, you're going to get a lot of emails that aren't right for you. On the other hand, if you offer a very specific item that only moms want, then your contestants will be much more high value. There are many other factors that affect engagement, and we discuss this a lot in our blog.
Currently we integrate with Mailchimp, Aweber, ConvertKit and Drip. You can also export to CSV after your contest is over, which we recommend. We're working on an ActiveCampaign integration.
Yes! After a contestant enters, they're given the option to like or follow your social media pages.
In this day and age, mobile has to be a priority. Our contests look amazing on mobile!
We have a proprietary cheating algorithm that detects cheaters and prevents them from being chosen when you go to pick the winners. We don't reveal our algorithm publicly, because if we did it would make it that much easier to game our system. We pride ourselves in being one of the most advanced cheating detection systems for contest software out there.
Our enterprise plan allows you to set a custom subdomain and removes VYPER branding from your contest landing page.
Viral contests work no matter your audience size. If you have no audience, you just have to get creative with how you initially "seed" your contest. In our blog we go in-depth with how you can seed your contest list and see the viral growth.
Yes. Starting from our pro plan you'll be able to embed Google Analytics code as well as any pixel code (ie - Facebook pixel) to the contest.
