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Why should you run a viral contest?

And why does viral marketing work so well?


Allow your current customers to refer you new business

No marketing is more effective that referral marketing. When referred by a friend, people are 4x more likely to make a purchase.

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Social proof = better ROI on ads

By using bonus entries, you can get your users to engage with your ads, increasing relevancy scores, engagement, and ROI.

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Build your social media

Engage your customers on multiple touch points. A large, engaged social following increases your revenue on multiple channels.

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Create & identify your top influencers

By seeing who refers you more customers, you can identify the biggest brand advocates for your company. Then engage those customers on a deeper level.

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Partner with complementary brands

Find more customers by co-promoting your contest with another brand. It's a win-win situation for all parties involved.

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Generate revenue using "milestone" rewards / coupons

Deliver coupon codes or free gifts for reaching milestones. For example, give $10 off for anyone who collects 150 entries in your giveaway. Then give a free gift with purchase at 400 entries. Unlockable coupon offers are shown to convert like crazy because you increase the perceived value of the offer.

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Are you facing these issues in your business?

In a nutshell, VYPER allows you to grow your business creatively, when you're stuck on what to do next!

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Paid acquisition is capped out or not working
Solution
Think outside the box and launch a contest promotion that will make your potential customers happy.
You have a subpar conversion rate
Solution
Conversion rates correlate with brand awareness. Run a viral contest to build brand awareness and then funnel those customers to you over time.
You have customers but they aren't buying again
Solution
Run a leaderboard contest to re-engage all your customers and get them to follow you on social media.
You have social media but people aren't engaged
Solution
Bonus entries with every contest helps you to incentivize social engagement.

VYPER use cases

How do successful brands use VYPER to grow their business?

Need more customers for your eCommerce store?

Giveaways are one of the easiest ways to grow your customer base for your eCommerce store.

Bijoux Surprise used a viral sweepstakes campaign to drastically multiply their audience.

Bijoux Surprise generated $12,770 of value with a giveaway
Bijoux Surprise, with the help of an agency, launched a giveaway and generated $12k+ of value.

Read case study




Foundr launched their e-commerce course to 10k+ leads

They set up a viral contest that tied in with the launch of their eCommerce course Grow & Scale.

Read Case Study

Ready to launch your product, community, or course?

Setting up a pre-launch waitlist, viral queue, or general giveaway can help build hype and generate pre-sales around with your next product.

Foundr used a viral leaderboard campaign to get 13k leads for their course launch.





Want to get your current customers to refer new ones?

Word-of-mouth marketing is not only cheap, but it's one of the most effective ways to market a product. Our tools make it easy to build social sharing into your core marketing strategy.

Scott's Cheap Flights used a viral sweepstakes campaign to drastically multiply their audience.

Scott's Cheap Flights constantly uses giveaways to grow their audience
With an already huge audience, Scott's Cheap Flights activates their userbase to refer them more customers with viral giveaways on VYPER.




OPEN Token launched their ICO

Need a way to get people excited about your next ICO and engage with your token? Tony's bounty campaign went so viral that he left this testimonial inside our Facebook group.

Want to launch or market your crypto campaign?

With Facebook banning ICOs, you need another vehicle for your bounty and ICO campaigns. The most successful independent ICOs are using VYPER to launch their coins.

Tony launched his ICO using a VYPER contest.

Testimonials

What are the top marketers saying about VYPER?
Love VYPER. Have been using for awhile and it's been super helpful for collecting more leads!

— Eric Siu, CEO Single Grain

Whoa, you guys sure know what you're doing! 173% increase in email subscribers with VYPER compared to the last giveaway service I used... 🤓

— Matthew Karsten, founder Expert Vagabond

Looks like VYPER is one of the best new growth hacking tools, damn.

— Vin Clancy, founder Magnific HQ

I’m a huge fan of VYPER and would recommend it to anyone who is interested at maximizing their email list.

— Dannavir Sarria, founder CopyMonk

Generated over 10k emails subs in 9 days using this giveaway + tool + growth hacking strategies.

— Nathan Chan, CEO at Foundr Magazine

VYPER is one of the most effective tools we've ever used. I've managed to get hundreds of thousands of emails across many different niches using this software.

— Tony Lewis Verdú

Ready to grow your list?

Join 1,000s of companies using VYPER! Try it free today.
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Plans starting at $25


Have questions? We have answers. You can also check our full FAQ.

Contests are known to produce great numbers, but don't you get a lot of bad emails who just want your freebie??

That's a fair concern and there are a lot of elements that affect the quality of your emails. For example, if you offer a Macbook Pro and you're a blog for moms, you're going to get a lot of emails that aren't right for you. On the other hand, if you offer a very specific item that only moms want, then your contestants will be much more high value. There are many other factors that affect engagement, and we discuss this a lot in our blog.



Do you integrate with X mailing list provider?

Currently we integrate with Mailchimp, Aweber, ConvertKit, Sendy, Klaviyo, ActiveCampaign, Sendlane, Autopilot, GetResponse, MailerLite, and Drip. You can also export to CSV after your contest is over, which we recommend.



Can your contest software help me get Instagram, Facebook, or Twitter followers?

Yes! After a contestant enters, they're given the option to like or follow your social media pages.



How does a contest look on mobile?

In this day and age, mobile has to be a priority. Our contests look amazing on mobile!



How does your system prevent contestants from cheating the system?

We have a proprietary cheating algorithm that detects cheaters and prevents them from being chosen when you go to pick the winners. We don't reveal our algorithm publicly, because if we did it would make it that much easier to game our system. We pride ourselves in being one of the most advanced cheating detection systems for contest software out there.



Can I run a contest on my own domain instead of Vyper.io?

Our enterprise plan allows you to set a custom subdomain and removes VYPER branding from your contest landing page.



Does this work even if I have zero audience?

Viral contests work no matter your audience size. If you have no audience, you just have to get creative with how you initially "seed" your contest. In our blog we go in-depth with how you can seed your contest list and see the viral growth.



Do you allow pixel tracking and/or Google Analytics?

Yes. Starting from our pro plan you'll be able to embed Google Analytics code as well as any pixel code (ie - Facebook pixel) to the contest.





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