6 Huge Takeaways From StartCon 2018
Jack on the VYPER team spoke at StartCon 2018 this year on scaling your business with Facebook ads and how we started VYPER using a leaderboard contest. Below he shares some of the key takeaways from the best speakers at the event! This is a direct copy and paste from his notes taken while attending so there is now fluff! ENJOY š I usually take notes no matter where I am. You never know when that 1 piece of key information will show up and align all your stars. More often than not, I get an idea or solution to […]
How to Run a Giveaway & Get Viral Results
The below checklists are going to show you how to run a giveaway and guide you to viral success. These tactics, tips and growth hacks have been compiled from running over 148 giveaways and 2 years of viral marketing experience. You can apply all of the suggestions or just one, either way, it will be well worth the 10min read! I’m sure you have heard the saying “Rome wasn’t built in a day”… BUT that’s what everyone wants. The silver bullet, the growth hack to take you from 0 to 100. Faster and faster growth, month after month. Rome wasn’t […]
Q&A Session: 7 Email Marketing Tip To Improve Your Open, Deliverability & Conversion Rate
Email marketing is the OG of marketing and is not going anywhere. Even with new channels like messenger, social etc popping up, email is still the highest converting channel. We sat down with Tom from AWeber to go over the best email marketing practices to improve your email open rates, deliverability, and conversion rates. Listen in to improve your email marketing! š ļ»æļ»æ FREE Guide: 7 Growth Hacks That Will Quickly Improve & Grow Your WebsiteĀ [Download] Main Takeaways – Email Marketing Think of email marketing as a marathon, you need to build a relationship to generate trust and […]
Black Friday Marketing Tactics You Need To Know!
These are the Black Friday Marketing tactics you need to know in order to have a successful Q4! Black Friday & Cyber Monday is a time of extreme joy or huge disappointment for a business. Keep reading to make sure you’re the first one! The cost of advertising skyrockets (CPM’s and CPC will increase 2-3x on advertising platforms a few days before and during BFCM) but conversion rates on site will also double as shoppers go crazy trying to get the years best deals! Black Friday = 23rd November Cyber Monday = 26th November Are you prepared for it? š¤ […]
Holiday Marketing Mistakes That Could Ruin Your Q4 Sales
You might think itās too early to start planning your winter (BFCM) holiday campaigns just yet. However, the large retail industry leaders are already busting out their Christmas collections, and customers are getting used to having several months to plan and do their holiday shopping. The time might just be right to start contemplating your own content marketing campaigns for the festive season. The cost to advertise over November and December increased by 2-3x so be prepared and avoid some of these common holiday marketing mistakes. Customers are likely to spend a staggering 80+ billion dollars in the US alone […]
10 B2C Facebook Ads Deconstructed
One ad can be the difference between Facebook being your number 1 acquisition channel or the channel that plummets you into debt. A beauty & a beat at the same time! So, how do you create winning ads and avoid wasting money on ads that do not work? Take a look at the 10 Facebook ads below, we have torn them apart and pointed out what the company did right and what they did wrong! Note that these posts were ads with “shop now” or “learn more” CTA’s but they get removed when viewing the post URL instead of in […]
Case Study: How an eCommerce Store Generated 41k Emails From 1 Contest
Not sure if you have read any of the other VYPER content but we like to get straight to the point. This post is going to give you the breakdown on how it’s never been easier to create an eCommerce store, the key indicators are required for a successful storeĀ and how 1 eCommerce store collected over 41,000 emails and over 14,000 social followers from one 15 day contest. In a land of eCommerce stores, how to stand out Well, I have a good news for you. Itās never been easier to get an eCommerce store up and running. All someone […]
Case Study: The Extremely Viral eCommerce Giveaway
What’s better than running a successful marketing campaign that crushes all your goals and expectations? Someone running that successful marketing campaign for you! This case study was provided by GroMo who ran a VYPER giveaway to clear out one of their e-commerce client’s old product stock. At first, that was the goal anyway. Until they realized the giveaway had much more potential than that as it drove over $8,000 in sales, 6x’ed their email list and generated thousands of social followers. See how they did it! Client Overview: Floafers Floafers is an emerging EVA foam shoe and fashion brand bridging […]
6 Creative Marketing Ideas That Will Actually Grow Your Business!
What’s the biggest challenge in your business?Ā I’m going to guess and say growth is in the top 3! If not, well done, you’re doing better than 99% of businesses wishing they had more/faster growth. This post is a list of the most creative marketing ideas we’ve seen customers of VYPER implement and get amazing results from. Whether it be growing their email list, video engagement, social channels. app store rankings or hacking their Facebook ad engagement. This stuff is gold! Idea 1 – User Generated Content Through Instagram Everyone can see a stock or brand photo/image from a mile […]
Top Takeaways From MicroConf Vegas 2018
We recently attended MicroConf 2018, the conference built for bootstrapped startups like ours, and these are the main takeaways we got from nerding out for 3 days! These dot points will help summarize the speakers that were addressing the core components of running and growing a SaaS. There’s plenty of information that can also be applied to non-SaaS companies so browse the summary and then click on the links if you want to learn more from that talk! How We’ve Taken Fomo 20 -> 80K MRR in 18 MonthsĀ byĀ Justin Mares IntegrationĀ marketing – Integrate your app with another company’s app […]