Q&A Session: 7 Email Marketing Tip To Improve Your Open, Deliverability & Conversion Rate
Email marketing is the OG of marketing and is not going anywhere. Even with new channels like messenger, social etc popping up, email is still the highest converting channel. We sat down with Tom from AWeber to go over the best email marketing practices to improve your email open rates, deliverability, and conversion rates. Listen in to improve your email marketing! 👇  Main Takeaways – Email Marketing Think of email marketing as a marathon, you need to build a relationship to generate trust and approval to sell. You will want to provide value before asking your leads to […]
Black Friday Marketing Tactics You Need To Know!
These are the Black Friday Marketing tactics you need to know in order to have a successful Q4! Black Friday & Cyber Monday is a time of extreme joy or huge disappointment for a business. Keep reading to make sure you’re the first one! The cost of advertising skyrockets (CPM’s and CPC will increase 2-3x on advertising platforms a few days before and during BFCM) but conversion rates on site will also double as shoppers go crazy trying to get the years best deals! Black Friday = 23rd November Cyber Monday = 26th November Are you prepared for it? 🤔 […]
Holiday Marketing Mistakes That Could Ruin Your Q4 Sales
You might think it’s too early to start planning your winter (BFCM) holiday campaigns just yet. However, the large retail industry leaders are already busting out their Christmas collections, and customers are getting used to having several months to plan and do their holiday shopping. The time might just be right to start contemplating your own content marketing campaigns for the festive season. The cost to advertise over November and December increased by 2-3x so be prepared and avoid some of these common holiday marketing mistakes. Customers are likely to spend a staggering 80+ billion dollars in the US alone […]
10 B2C Facebook Ads Deconstructed
One ad can be the difference between Facebook being your number 1 acquisition channel or the channel that plummets you into debt. A beauty & a beat at the same time! So, how do you create winning ads and avoid wasting money on ads that do not work? Take a look at the 10 Facebook ads below, we have torn them apart and pointed out what the company did right and what they did wrong! Note that these posts were ads with “shop now” or “learn more” CTA’s but they get removed when viewing the post URL instead of in […]
Case Study: How an eCommerce Store Generated 41k Emails From 1 Contest
Not sure if you have read any of the other VYPER content but we like to get straight to the point. This post is going to give you the breakdown on how it’s never been easier to create an eCommerce store, the key indicators are required for a successful store and how 1 eCommerce store collected over 41,000 emails and over 14,000 social followers from one 15 day contest. In a land of eCommerce stores, how to stand out Well, I have a good news for you. It’s never been easier to get an eCommerce store up and running. All someone […]
Case Study: The Extremely Viral eCommerce Giveaway
What’s better than running a successful marketing campaign that crushes all your goals and expectations? Someone running that successful marketing campaign for you! This case study was provided by GroMo who ran a VYPER giveaway to clear out one of their e-commerce client’s old product stock. At first, that was the goal anyway. Until they realized the giveaway had much more potential than that as it drove over $8,000 in sales, 6x’ed their email list and generated thousands of social followers. See how they did it! Client Overview: Floafers Floafers is an emerging EVA foam shoe and fashion brand bridging […]
6 Creative Marketing Ideas That Will Actually Grow Your Business!
What’s the biggest challenge in your business? I’m going to guess and say growth is in the top 3! If not, well done, you’re doing better than 99% of businesses wishing they had more/faster growth. This post is a list of the most creative marketing ideas we’ve seen customers of VYPER implement and get amazing results from. Whether it be growing their email list, video engagement, social channels. app store rankings or hacking their Facebook ad engagement. This stuff is gold! Idea 1 – User Generated Content Through Instagram Everyone can see a stock or brand photo/image from a mile […]
Top Takeaways From MicroConf Vegas 2018
We recently attended MicroConf 2018, the conference built for bootstrapped startups like ours, and these are the main takeaways we got from nerding out for 3 days! These dot points will help summarize the speakers that were addressing the core components of running and growing a SaaS. There’s plenty of information that can also be applied to non-SaaS companies so browse the summary and then click on the links if you want to learn more from that talk! How We’ve Taken Fomo 20 -> 80K MRR in 18 Months by Justin Mares Integration marketing – Integrate your app with another company’s app […]
How Foundr Magazine 2x’d Their Email Acquisition Goal Using VYPER
Building an email list is always a top priority when it comes to building an audience/business online. Whether your selling physical products (eCommerce) or digital products like digital magazines and courses, the email list is usually the lifeblood of the business! This case study is going to dive into Foundr Magazine’s Contest which generated over 13k emails in 10 days. Foundr Magazine is a publication but really a digital thought leader in digital marketing and entrepreneurship. They’ve interviewed entrepreneurs like Richard Branson, Gary V, Seth Godin and a few other greats! You must be thinking, so why did they use VYPER? […]
The Best Custom Entries To Use In Your Contest For Huge Growth
Summary – The most flexible and valuable feature in a contest is the “Custom Entries”. This is a feature that can make or break the success of a campaign. Essentially this feature gives you the opportunity to reward your contest entrants for doing ANYTHING! Below is a list of the best custom entries to use in your contest! We have examples from some huge brands that used this feature to get some huge results that outperformed any campaign they had done before! So we know that custom entries are important. They allow you to set a question/task for your […]