The Best Facebook Giveaway Examples (Posts & Ads)
Facebook and Instagram have the audience, you just have to figure out how to leverage it. One way that we have found to be really successful is using contests and giveaways to build engagement and top of the funnel traffic!
Summary – Facebook Giveaway Examples
- What makes a good contest ad
- How to leverage a contest to improve the success of your ad
- How to set up the ad in Facebook
- Good contest ad examples
- Bad contest ad examples
Why contests and giveaways work so well on Facebook and Instagram.
There are two options when it comes to using contests on social media. You need to decide which one you would rather use.
Both contest options will grow your business faster than most marketing strategies. Each has pros and cons that you will need to consider.
Native Contest Facebook Giveaway Example – This is a simple option that you can do quickly but it is very limiting and you can not collect much information on the people engaging.
- Easy to setup
- The post gets a lot of engagement
- Good for getting impressions on social
- Facebook is cracking down on posts that force people tag or comment
- Limited contact info collected
- Only lives on Instagram or Facebook (where you post it)
- Can only incentivize 1 action “tag”
- No features or setting adjustment options
Contesting Tool Facebook Giveaway Example – Much more functionality and scalability. You can collect way more data, get way more out of your contestants and have more advanced features to manage your contest.
The image below is an example of the page the links in posts, ads, emails etc direct to. You can see when they sing up, you collect the email, then give them the option to refer friends and complete actions (follow, share etc).
Live landing page example
- Collect a lot more data
- Get entrants to follow you, share content and refer others
- Create much more engaging and complex campaigns
- Follow up with emails
- Takes longer to set up
- Software costs money (but you have to invest to get the return you want)
When using a contest tool you can get much more than just the email address. Use things like bonus actions to build your following, get people to share your content, opt-into messenger lists and more.
The bonus actions really give you the leverage to incentivize any actions. One of our favorites is getting people to create user-generated content.
How to create a good contest or giveaway post
It’s important to make your post wither it be organic or an ad super engaging and scroll stopping. We will go into more of these tactics later but for now, check out the tips below on how to create awesome posts.
- Make sure you call out exactly what you are giving away.
- Test multiple creative styles. For example, images of the grand prize, videos of the grand prizes, slideshows or carousel posts of the prizes or even a video of you or your brand spokesman announcing the contest and prizes.
- use emojis
- Give an incentive on signup (free XX or $XX OFF etc)
- Include a short section of how the contest works “enter → collect points → unlock rewards”
How to set up the ads in Facebook
Setting up a good contest and choosing a great prize that’s going to get people excited is one thing. The next is marketing and scaling it so thousands of people see it!
One of the easiest ways to do this is through paid media. You can also do it organically which we cover in a number of guides here.
So below is a video on how to set up your Facebook ad campaign with contests and giveaway.
Good contest ad examples
Here are a few Facebook giveaway examples for posts and ads that you can copy when marketing your contest or giveaway. Notice there are some common themes, one of them being a good video or image of the product.
- Use emojis to break up the text
- Using an evergreen contest so you can continue to run the contest for a longer period of time
- Shows the product in the holding image
- Used the giveaway to incentivize social engagements (shares, views, and comments)
- Tell people exactly what they can win first up
- Working with influencers
- Building awareness and preparing people for the actual giveaway
- Great image but would need to keep under 20% for ads
- Partnered up with another company
- Keeping people engaged even after the contest
- Using hashtags
- Giveaway post is engaging
- Great copy outlining the prizes
- The creative shows what the prize is quickly
- Shares the dollar value
- Could have made a video showing the sous-vide machine in use and all it’s features and applications.
Bad contest ad examples
Some Facebook giveaway examples you should try and avoid when running your contest or giveaway. One of the main things to remember is to try and be different. Try and stand out, try something new, engage with people!
So, take a look at these below so you know what NOT to do.
- Image is not optimized for social (use square or landscape depending on the network)
- The copy is cut off in the title and description
- The prize is pretty general and also low value, the amount of sharing was more than likely low on this campaign as people are not too interested in sharing a comforter.
- Good to use hashtags however spammers do sometimes abuse this by automating entry based on the #giveaway and #contest hashtags. Using more industry-specific hastags is usually better.
I’m sure you now have a few ideas on how to create the perfect giveaway or contest Facebook post now.
You can also take a look at some of our other posts on marketing your contest or giveaway here.
Add a link to your giveaway or contest post in the comments and we will review and give you some suggestions.