So with all of this being said, is it still cost-effective to use Facebook and Instagram to grow your business?
Because the ones putting in the work, learning new strategies and taking advantage of new advertising techniques WILL get ahead of the curve.
In my course, you'll learn what marketers are doing today to stay ahead.
People don't want to be sold to the old fashioned way -- with deals and limited time offers.
They want to be ENTERTAINED. They want to ENGAGE with the brands that they buy from.
How does this relate to Facebook?
Facebook wants to deliver better ads (and better "content") to people. The more social proof your ad gets (aka the more people "like" and engage with your ad), the cheaper your marketing gets.
This is because they want to reward marketers for creating engaging and relevant content.
But the problem is that cold traffic (traffic from users who have never heard of you) is notoriously hard to convert, and it's even harder to get them to click the share/like button.
But if you can't get cold traffic to work, you can't SCALE up your ad spend, because you can't get enough new people to your product and make enough profit to fund the scaling.
Raise your hand if you're stuck with only remarketing ads because cold traffic (prospecting) is killing your conversion rate and preventing you from scaling.
Don't worry, you're not alone.
Scaling is one of the hardest things to do as a business owner and I help companies every week overcome this.
So how do you utilize cold traffic to actually make your ads INCREASE in relevancy scores?
I teamed up with a programmer to create VYPER. A software that helps you create viral contests (aka the engagement generating machine).
Viral contests happen to solve both of these issues.
But only if you know how to leverage them in the right way.
That's what the crux of my secret strategy is -- you'll learn how to leverage viral contests to feed your top of the funnel traffic (cold traffic) AND increase relevancy, engagement and conversions all at the same time.
To utilize this strategy, you'll need to learn my core Facebook ad fundamentals.
So this course will also show you how to set-up a winning ad account, make ads that are irresistible for your audience, and create high-converting copy.
This course is the culmination of 7+ years in digital marketing, and over $150 million spent in Facebook ads.
Take a seat next to my computer, where I'll show you exactly how to build a profitable eCommerce business with Facebook.